BOMB-DOT-COM COLLECTION

Concept Vans Collection from Laguna College Vans Workshop

PROJECT DESCRIPTION

The bomb-dot-com is a shoe collection inspired by the trends of the late 90’s to the early 2000s- also known as the Y2K Era. This trend has been resurfacing, and has inspired numerous brands like brandy melville, urban outfitters, omighty, and more!

    • Illustration

    • Art direction

    • Visual merchandising

    • Product design

    • Apparel design

6s 16X9 videos used for Zenni’s social medias

RESEARCH

The trends emphasized in the collection first came to life in 1996-2003, the era heavily driven by pop culture and ultra-consumerism. This produced a streetwear-meets-glamour style that encompassed not just fashion, but art, music, TV, and technology. The start of this trend can attributed to the Spice Girls 1997 Super Bowl ad, which has been dubbed “The arrival of "Generation Next.”

DELIVERABLES

  • Materials + Fabrication

  • Prints + Patterns

  • Trend Research

PROCESS

BRANDING

Color Palette

Fun, Playful, Nostalgic, Retro, Y2K, Pop, Girly

Prints + Patterns

Mock-up

Previous

ZENNI
Next

LCAD