I was tasked with creating three billboards for the 2024 “Bye Filter Pink Cloud” campaign featuring Trisha Paytas. The goal was to capture the brand’s playful, vibrant personality while showcasing the new product in a way that would stand out in Los Angeles’ busy outdoor advertising landscape. I was particularly inspired by the bold typography, color blocking, and high-impact visuals seen in current beauty industry billboards and trending graphic design styles.

I developed three distinct billboard designs that incorporated bright, saturated colors, clean yet impactful layouts, and strong product imagery to grab attention from a distance. While infusing inspiration from current beauty billboard trends, I remained loyal to Beauty Creations’ established branding, ensuring the designs felt authentic to their identity. Each billboard was tailored for high visibility and brand consistency across multiple LA locations, resulting in a campaign that was visually striking, cohesive, and true to the company’s energetic, trend-forward aesthetic.