tHe Bomb-dot-coM COLLECTION
Project Description
Vans Womens Concept Collection.
The bomb-dot-com is a shoe collection inspired by the trends of the late 90’s to the early 2000s- also known as the Y2K Era. This trend has been resurfacing, and has inspired numerous brands like brandy melville, urban outfitters, omighty, and more!
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Illustration
Art direction
Visual merchandising
Product design
Apparel design
Product packaging specifications.
Research
The trends emphasized in the collection first came to life in 1996-2003, the era heavily driven by pop culture and ultra-consumerism. This produced a streetwear-meets-glamour style that encompassed not just fashion, but art, music, TV, and technology. The start of this trend can attributed to the Spice Girls 1997 Super Bowl ad, which has been dubbed “The arrival of "Generation Next.”
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Story Development
Materials + Fabrication
Prints + Patterns
Trend Research
Process
Mood board
Sketches
Illustration mockup
Branding
Vibrant, Fun, Local, Impactful, Colorful, Sustainable
Color palette
Prints + patterns
Mockups.