Awareness Campaign — Hannah Simas Art + Design

Shift campaign

Project Description

Awareness Campaign for Redefining Success.

Shift is an awareness campaign that that advocates for the need to change our idea of success, look at the past, question the future, and what we can do about it. Its hard to ignore the criticism the blatant animosity towards younger generations and the criticism projected in return, because the difficulty of meeting the traditional adulthood milestones.

Through research, public engagement, and redesigned experiences, Shift will be able to redefine the perception of success and capture a broader audience. Through social and print marketing, with the aid of a survey app, broadcasting research-backed information will be more easily sharable and accessible than before. This campaign presents data visuals, which raise multiple questions about economic.

Sole Designer
Brand Identity
Brand Marketing
UIUX
Concept Design
Motion Design
Video Editor

Video Presentation

Problem

The original model of success is no longer realistic for most and is now outdated. Emerging adults are feeling overwhelmed and inediquate. The “transition to adulthood” as marked by five milestones: completing school, leaving home, becoming financially independent, marrying and having a child.

But if you look at the numbers, everything’s has changed. In 1960, 77 percent of women and 65 percent of men had passed all five milestones by the time they reached 30. Among 30-year-olds in 2000, according to data from the United States Census Bureau, fewer than half of the women and one-third of the men had had passed all five milestones.

The average amount of debt (student loans, auto loans, morgages, credit card, ect.) has more than doubled each generation. The cost of child care has increased 214% since 1990.

Solution

a solution to shift the model for how we define and seek success. It includes informative and accessible interactive design, user experience, print design, data visualization, web designs, and a web campaign (facebook, instagram, twitter,pinterest, ect.)

This campaign aims to form apathy between generations and create a conversation about economic hardships. By creating this bridge of communication society can push to refine success and advocate for change.

Deliverables

Brand Identity
UI/UX
Advertising Campaign

Interactive Design
Social Marketing
Print Collatoral

Target Demographics

For this portion of the project I invited students to add what success looks like to them. This served as a way to self-define what we want and show what emerging adults see as sucess.

Upon arrival at the Shift table, you could find different cards with the question “what is success?” after you would be asked to pin the card to a poster.